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How to Market Wine

June 3rd, 2011 |

I have a small vineyard called Cooper Mountain Country located in the Cooper Mountains. It is in the Willamette Valley AVA. Our most prized asset is my wonderful pinot noir variety that sells around $30 per bottle retail. Main competition includes wineries and vineyards such as Penner Ash, Ponzi, Panther Creek, and Brick House. Each of these makers also sells their pinot noir for about $30 per bottle retail.

I want to sell market wines to my own peer group but I have to play by some rules do to certain labeling laws in Oregon. The main rule I have to abide by is the naming of the grape variety. The wine has to be at least 95% of that grape in order to call it something such as the famous Oregon pinot noir.

My first strategy is creating a very floral and fruity wine for the female drinkers who won’t drink very tannic and bitter wines. A way this may be achieved is to ad unfermented grape juice back into the wine if it is legal. That will soften the wine and create a more sugary, fruity taste. Then I would put the wine in that odd section at grocery stores. The odd section I am referring to is the small Oregon blackberry and raspberry wine section near the Boones. I’ve seen these bottles before and they are in the shape of a Bordeaux bottle. They look like that they would appeal to the young female clientele similar to malt beverages sold in the beer section. Females attending parties like to sip on these drinks.

The second idea I have is to promote my fine wine in music. About 6 years ago, a band known as Everclear was very popular worldwide. They originated Portland and in some of their songs they mention locations in Portland. An example is in one of their songs they mentioned the Portland West Hills. If I could have them mention my Oregon wine brand, it would become an instant success. My entire peer group who listens to that music would be enticed to buy my wine. I think convincing a band of that magnitude to mention my winery of vineyard in their lyrics would be a challenge.

Another idea I have is to sponsor a professional skateboarder from Portland. All He would have to do is wear apparel with my brand name on it. This is theoretically possible because there are several professional skateboarders from the Portland area. They hang out at the skate park beneath the Burnside Bridge. Once my peer group (mid 20’s) sees this and find out it’s a good wine they might be tempted to buy the wines. Also if the skateboarder goes to tournaments around the US, that could be beneficial on picking up more peer group customers.

A strategy that would promote my wine to any group above the age of 21 is to have a “Wine Steward’s Pick” in retail stores. A way to do this is to meet up with the wine steward when he or she is not working. Then give them several bottles of your wine and try to bribe or convince them to create that “Wine Stewards Pick” label at the store. Nobody is doing anything illegal or against policy on this idea. The phrase “Wine Steward’s Pick” is all based on opinion so he would be protected from losing his job. Also you can have him work undercover towards my peer group. Every time he notices a customer in their mid 20’s deciding what kind of pinot noir to buy he can direct them to my wine for added sales.

One last strategy to entice my peer group is to hold a party or small concert at the winery or vineyard. There definitely would be security present to deter anyone from getting too intoxicated and destroying equipment or vines. Security would also prevent any underage attendants at these parties. There would be free samples of the wine and there would also be bottles and T-shirts for sale. The peer group (mid 20’s) would then spread the information to their friends that they partied at the Cooper Mountain Country. I think that local sales would increase because they became familiar with the wine and the name. At restaurants they might ask the waiter if they serve my specific wine.

These are all my ideas on promoting my fictitious wine and brand name to my own peer group. I think the most successful and practical idea is the party or small concert idea. I wonder if any winery or vineyard has ever attempted this. Ultimately I think that it would be a risky idea if plenty of expensive equipment is lying around. But it would be possible.

Originally published here.

Robert

Posted in Winery Lawyer Articles |

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Debunking Ten Wine Sulfite Myths

May 26th, 2011 |

Author: Winery Lawyer

Debunking Ten Wine Sulfite Myths

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Debunking Ten Wine Sulfite Myths

By: Kathy Patalsky
Posted: Feb 01, 2009
Views: 2,841
Comments: [1]

Sulfites are a commonly used preservative found in foods, alcoholic drinks, and medications. The most commonly discussed sulfites are those found in wine.

“Sulfites are bad.”
“Wine sulfites give me massive headaches.”
“Sulfites are toxic. I stay away from them.”
“Sulfites are not natural.”

…these are just a few of the common responses when I ask people their thoughts on sulfites.

The reality is that few people know the true facts on sulfites.
There are lots of questions….
Is cheap wine the worst?
What about sulfite-free wines?
How can I tell if I am allergic to sulfites?
So lets discuss, and debunk ten sulfite myths.

1. MYTH: Sulfite-free wine is the best way to go if you don’t want to consume sulfites.

TRUTH: Sulfite-free wine doesn’t exist! A wine maker can claim that there are “no sulfites added, but all grapes create sulfites as a result of the fermentation process. Fermenting yeasts found on grape skins generate naturally occurring sulfites, about 6 to 40 ppm (parts per million).

2. MYTH: Organic wine is sometimes sulfite-free.

TRUTH: Organic wine often contains less sulfites. But as stated in #1, there is always going to be some amount of naturally occurring sulfites.

3. MYTH: If the label on a wine bottle doesn’t say “contains sulfites”, the wine is sulfite-free.

TRUTH: As stated, all wine will contain naturally occurring sulfites. By law, any wine with above 10 ppm sulfites, must post a “contains sulfites” label. If the wine contains below 10 ppm of sulfites, no label is required.

4. MYTH: Both red and white wine contain the same amount of sulfites.

TRUTH: A general rule is that white wine contains more sulfites than red wine. So a white wine headache may actually be a reality if you are slightly sensitive to sulfites.

5. MYTH: If wine says it contains sulfites, it is probably a significant amount, and should be avoided.

TRUTH: By law, all imported and domestic alcohol exceeding 10 ppm of sulfites must bear the label-warning “Contains Sulfites”. Wines that contain less than 10 ppm sulfites are not required, however, this does not mean the wine contains no sulfites.

6. MYTH: Sulfites are unhealthy and many people are allergic.

TRUTH: The FDA says that only about .4% of the population is highly allergic to sulfites. However, many people are slightly sensative to sulfites. Asthmatics are especially at risk of sensitivity. Those who are sensitive should stick to organic wines, and choose red over white. Or avoid alcohol completely.

7. MYTH: Wine contains the highest concentration of sulfites out of any product on the market.

TRUTH: Actually, sulfites ranging from 6 to 6000 ppm are found in these products: fruit juices, dried fruits, fruit concentrates, syrups, sugar, jams, gelatin’s, cake toppings, baked goods, pizza dough, frozen potatoes, processed vegetables, cheeses, ans many prescription drugs. Two ounces of dried apricots, have 10 times the sulfites as a glass of wine. Eating dried apricots is a great way to test your allergic reaction to sulfites. But do so with caution under a doctors’ close guidance.

8. MYTH: Sulfites cause more harm than good.

TRUTH: The possible negative effects of sulfite consumption is still unconfirmed. Sulfites are an amazing preservative, and have been used for hundreds of years. Without them, we would not be able to have wines that have the ability to age for many years. Sulfites also kill off any bugs that result from a ages-old, not-so-clean wineries. Some brand new wineries in California are extremely hygienic, and can use low sulfites for drink-quick wines. This couldn’t happen at centuries old European wineries. So sulfites make it possible for us to drink certain high quality, aged wines with a bit of assurance. Sulfites also allow common household food items like strawberries and bread to keep for a much longer period of storage.

9. MYTH: European sold wines do not have the “contains sulfites” label warning, and thus have no or less sulfites.

TRUTH: Not true. Europeans think Americans are ridiculous for saying “has sulfites” on wine labels. To them it’s like requiring a label saying “Has seeds!” on a store bought apple.

10. MYTH: Cheap wine, Massive Headache!

TRUTH: OK, this one can be true! There is an impurity called a cogener. Cogener is more concentrated in lower quality wine or dark alcohols.
Cogeners cause hangovers. Why do hangovers hit the morning after? Well interestingly, alcohol inhibits the action of the cogeners. So your hangover is usually delayed until after all the alcohol leaves your system and only the cogeners are left. (About the next morning, right.)
But don’t worry, if you do get a massive hangover, you can always reach for some fresh young coconut water for the ultimate hangover remedy.

Kathy Patalsky – About the Author:

B.S. Health Promotion, American University, Wash DC

Wellness Guru. Child health advocate. Vegan. NYC dweller. California girl. Writer. Author. Artist.

Creator of The Lunchbox Bunch, healthy kids character brand. lunchboxbunch.com

Writes for her successful blog: Healthy. Happy. Life. at kblog.lunchboxbunch.com

Source: http://www.articlesbase.com/wines-and-spirits-articles/debunking-ten-wine-sulfite-myths-749764.html

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Article Tags:
wine, sulfites, wine facts, organic wine

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Comments on this article [1]
Add new Comment

I appreciate the article – good insight, however, I was surprised that an ‘author’ would misuse the possessive in a string of plurals. (i.e. “gelatin’s”)

Todd
Jul 11, 2009

Now Gary Stevens Pays Cash Gifts To All His Members

May 18th, 2011 |

Author: Winery Lawyer

Working through these programs many people have enjoyed great wealth. Cash gifting programs are easy to start because they have few requirements and a low cash startup. Some of the popular cash gifting programs include the \”overnight cash program\” and the \”abundant living\” program.

The environmental activist group plaintiff had challenged a Forest Service timber sale and the district court granted a preliminary injunction to prevent the possibility of environmental damage while the merits of the case were being decided. While the preliminary injunction was in place, a forest fire ravaged the sale area. The Forest Service then decided to voluntarily withdraw the sale. The district court dismissed the case as moot but conditioned the dismissal on the government\’s promise that the original sale \”had been permanently withdrawn and will never be revived.\” The court also stated in the dismissal order that any new sale would have to comply with federal environmental law. After the case was dismissed, the court found that the plaintiff was entitled to attorneys fees under the EAJA because it had successfully obtained the preliminary injunction and because the order dismissing the case was based on the government\’s agreement not to go forward with the original sale.

Different rules governing importation of alcohol in every state and not yet set up in any other states. Now it is able to sell the wines within the state of Alaska through internet after three failed attempts of House Bill 34, not currently selling out of state. Add other states to our shipping as time allows. Until July 2007, wineries in the State of Alaska wineries were only allowed to sell to individuals from the winery premises or through licensed distributors and internet sales were not allowed. However, nothing in the Federal laws would have prevented us from internet sales.

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Originally published here.

Gary Stevens

Posted in Winery Lawyer Articles |

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